주식회사 휴심 HUEXIM Co., Ltd.
Your Trusted Global Event Partner
주식회사 휴심 HUEXIM 은
콘텐츠와 브랜드, 도시의 가치를 글로벌 시장으로 확장하는 글로벌 컬처 비즈니스 및 마케팅 컴퍼니입니다.
휴심은 K-Culture와 K-POP, 아트를 하나의 출발점으로 삼아, 전시, 팝업스토어, 공연, 브랜드 캠페인, 관광·도시 마케팅 등 다양한 형태의 프로젝트를 통해 브랜드·기업·공공기관의 글로벌 커뮤니케이션 전략을 기획·실행·운영·확장까지 통합적으로 수행합니다.
단순한 이벤트 실행을 넘어, IP와 스토리를 기반으로 한 비즈니스 및 마케팅 구조 설계를 휴심의 핵심 경쟁력으로 삼고 있습니다.
콘텐츠와 캠페인이 일회성 노출에 그치지 않고, 브랜드 인지도 제고, 시장 진입, 도시·관광 가치 확산 등 실질적인 성과로 이어질 수 있도록 프로젝트를 설계합니다.
휴심의 글로벌 경쟁력은 20년 이상 축적된 해외 비즈니스 경험과 네트워크에서 비롯됩니다.
아시아 주요 시장을 비롯해 미주와 유럽에 이르기까지 직접 프로젝트를 운영하며 축적한 현장 중심의 인사이트를 바탕으로, 각 국가와 도시의 문화, 시장 구조, 파트너 환경을 고려한 실행 중심의 전략을 제공합니다.
한국을 거점으로 대만, 홍콩, 중국, 싱가포르, 동남아, 미주, 유럽 등과 연결된 크로스보더 네트워크를 통해,
글로벌 기준과 로컬 실행을 동시에 반영한 Global × Local 프로젝트 모델을 구축해 왔습니다.
휴심은 콘텐츠와 마케팅, 브랜드 전략과 도시 커뮤니케이션을 결합해 사람과 브랜드, 도시가 자연스럽게 연결되는 지속 가능한 글로벌 컬처 비즈니스를 만들어갑니다.
HUEXIM Co., Ltd. is a global culture and marketing company
that expands the value of content, brands, and cities into international markets.
Starting from K-Culture, K-POP, and art,
HUEXIM delivers a wide range of projects—including exhibitions, pop-up stores, performances,
brand campaigns, and tourism & city marketing—
providing integrated solutions from planning and execution
to operation and long-term expansion for brands, corporations, and public institutions.
Beyond event execution,
HUEXIM’s core strength lies in designing business and marketing structures based on IP and storytelling.
We develop projects that go beyond one-time exposure,
driving tangible results such as brand awareness, market entry,
and the enhancement of city and tourism value.
HUEXIM’s global competitiveness is built on
over 20 years of international business experience and global networks.
Through hands-on project operations across major Asian markets,
as well as North America and Europe,
we have accumulated strong on-the-ground insights,
enabling execution-focused strategies tailored to each market’s
cultural context, market structure, and partner ecosystem.
Based in Korea,
and connected to Taiwan, Hong Kong, China, Singapore, Southeast Asia,
North America, and Europe,
our cross-border network supports a Global × Local project model
that aligns global standards with localized execution.
By integrating content and marketing, brand strategy and city communication,
HUEXIM creates sustainable global culture businesses
where people, brands, and cities connect naturally.
Founder's Message
"Relax. We’ll Handle It — Anywhere in the World"
휴심(HUEXIM)은
혼자 잘하는 회사보다,
함께 더 강해지는 팀을 지향합니다.
글로벌 시장에서 의미 있는 결과는
한쪽의 역량만으로 만들어지기 어렵습니다.
현지의 문화와 맥락을 이해하는 파트너,
실행 경험을 가진 팀,
서로의 역할을 존중하는 협업이 함께할 때
비로소 지속 가능한 경쟁력이 만들어진다고 믿습니다.
휴심은 프로젝트를 ‘의뢰–수행’의 관계로 보지 않습니다.
글로벌 파트너와 같은 방향을 바라보고,
과정을 함께 설계하며,
결과를 공동의 자산으로 만들어가는 방식을 선택해 왔습니다.
각 시장에서 쌓인 경험과 인사이트는
다음 프로젝트의 기준이 되고,
그 축적이 휴심만의 경쟁력이 됩니다.
우리는 이 과정을 반복하며
더 넓은 시장, 더 깊은 협업으로 나아가고 있습니다.
앞으로도 휴심은
국경을 넘어 신뢰할 수 있는 파트너들과 함께,
단기 성과를 넘어서는
지속 가능한 글로벌 경쟁력을 만들어가겠습니다.
감사합니다.
HUEXIM believes that
true competitiveness is built together with global partners,
not achieved alone.
By working closely with local partners across markets,
sharing experience, insight, and trust,
we continuously refine how we execute and grow.
This collaborative process is our core strength.
We see partnership not as a transaction,
but as a long-term commitment to shared value and results.
HUEXIM will continue to grow
by building global competitiveness—together.
Boyi Ha
Founder & CEO
HUEXIM Co., Ltd.
Meet the Team
Meet the Global Partners Who Journey with HUEXIM Across the World
CEO, PopLine Co,. Ltd., Taipei, TAIWAN
Peiju Lien
Co-founded by Peiju Lien, a prominent artist in Taiwan’s contemporary music and visual arts, the company focuses on the innovative integration of art and technology across Taiwan and the Greater China region, offering a full range of services including visual design, soundtrack production, video shooting, event planning, and media marketing.
Production Designer, PopLine Co,. Ltd., TAIWAN
Yungkun Lai
Co-founded by Yungkun Lai, a renowned film art director in Taiwan, the company blends artistic vision with technical expertise to deliver high-quality creative services—ranging from visual design and video production to event planning and media integration.
IT Lead, HUEXIM Co,. Ltd., Sydney, AUSTRAILIA
Jacques Youngmin Jeon
At HUEXIM, the IT Lead plays a critical role in driving the technological foundation of global event operations — overseeing secure systems, digital innovation, and technical team coordination to ensure every project is executed with precision and efficiency.
CEO, CoreBiz Corp., Tokyo, JAPAN
Yousun Jung
CoreBiz Corp. specializes in the Japanese market, providing end-to-end support in business development, events, and exhibitions—from market research and buyer discovery to PR, web promotion, and expert Japanese-language services. CoreBiz Corp. also offer trade fair tours and strategic outreach through cBILA.com.
CEO, NINNABACH, Barcelona, SPAIN
Ninna Torres Bach
NINABACH, based in Barcelona—home to global events like MWC—serves as a trusted local partner providing expert support in events, exhibitions, and marketing across Spain and Southern Europe. With strong regional networks and production capabilities, the company delivers end-to-end solutions tailored to the needs of global brands.
CEO, Mangostar Korea Co,. Ltd., Seoul, KOREA
Jonghyeon Kwon
Mangostar Korea is a global digital marketing agency that empowers clients’ communication strategies through branding content optimized for new media—built on interaction and empathy. From brand strategy for global expansion to creative content production and data-driven advertising, Mangostar thinks from the client’s perspective every step of the way—illuminating the boundless world of new media like starlight over a desert, always guiding the path forward.
CEO, C S Entertianment, Miami, FL, U.S.A.
Steve Suh
C S Entertainment LLC is a Miami-based company specializing in creative, professional event planning and production. From corporate events to private parties, it delivers unique and memorable entertainment experiences. The company is also actively expanding into new business areas by leveraging the global appeal of K-pop and related cultural assets.
Director, Tech Division Pte. Ltd., SINGAPORE
Jenny Lim
Tech Division Pte. Ltd. is a Singapore-based technical consultancy with a passion for crafting seamless event experiences. Specializing in event systems and production infrastructure, the company combines deep expertise with a strong global presence to deliver thoughtful, end-to-end solutions across Southeast Asia, Oceania, Greater China, Europe, and the Americas.
Founder, Interpreter Agency, Seoul, KOREA
Shirley Kim
With over 2,000 interpretation sessions, Interpreter Agency brings people and ideas together through the power of language. Specializing in Korean–English conference interpreting, we lead a dedicated team that ensures every conversation is heard and understood — clearly, faithfully, and with heart. To support truly global communication, we also offer multilingual interpretation services across borders and cultures.
Senior Executive, Vogelsänger Studios, Munich, Germany
Christian YH Tjo
At Vogelsänger Studios, Christian YH Tjo leads innovative B2B brand activations across Europe’s most iconic cities. With over 75 years of heritage, Vogelsänger Studios is a premier event production company specializing in high-level product launches, international sports events, exhibitions, conferences, and corporate incentives.
Combining strategic planning with creative execution, the studio delivers seamless on-site and virtual experiences. Backed by in-house capabilities in film, photography, studio production, and interior design, Vogelsänger crafts immersive brand narratives that resonate across channels and borders.
CEO, Jakaranda Design Co,. Ltd., Seoul,
KOREA
Leo Lee
Jacaranda Design is a Seoul-based company specializing in spatial design, production and installation, and event planning. With a team of seasoned professionals in design, planning, fabrication, and operations, we have successfully delivered a diverse portfolio of projects—including trade show booths, pop-up stores, and branded events—for both domestic and international clients.
In addition, we maintain a robust global network of local production facilities, enabling us to execute high-quality projects efficiently and cost-effectively in key markets around the world. This global reach allows us to provide seamless on-site execution, tailored to local conditions and timelines.
Influencer Lead, HUEXIM Co,. Ltd. Beijing, CHINA
Adele Dai
At HUEXIM, Adele Dai oversees influencer (Wanghong) marketing for the Chinese market, leading strategic campaigns that leverage her strong network across China’s media and entertainment industries. Her work consistently delivers efficient, results-oriented outcomes tailored to local market trends.
She also plays a key role in cross-border marketing projects that connect China with global audiences, contributing to HUEXIM’s mission of delivering innovative and impactful international campaigns.
Service
핵심 서비스
Our Service
글로벌 컬처 프로젝트
Global Culture Projects
브랜드 글로벌 마케팅
Global Brand Marketing
도시·관광 글로벌 홍보
City & Tourism Promotion
IP·콘텐츠 비즈니스
IP & Content Business
글로벌 파트너십 구축
Global–Local Partnerships
프로젝트 실행·운영
Project Execution & Operations
글로벌 전략 설계
Global Strategy Design
SNS
Social Network Service
글로벌 인플루언서 연계 마케팅
Global Influencer Collaboration Marketing
